I'm diving into mass media for Spring semester 2010 at Metropolitan State College of Denver. I'll take a critical look at as many types of mass media as I can and write about them here. This is for my JRN 1010 project.

Monday, February 1, 2010

Advocate Student Newspaper - University of Colorado - Analysis of Online vs. Print editions

   The University of Colorado Advocate newspaper is touted to be Colorado's only student-run alternative weekly.  It is available in most Auroria Campus buildings in print form as well as online at http://www.ucdadvocate.com.  For the purpose of this analysis, I have carefully examined the January 27 - February 2, 2010 edition. 
     While viewing the online edition, I found similarities in content with the print edition but striking differences in layout:
  • From the cover of the printed edition, it is very clear to the reader what the top story or feature story is: "Welcome To The Future".  The cover is adorned with that Headline and a futuristic cartoon of a post modern kitchen and a George Jetson- like helmet on a man standing in the foreground.  Though this picture and headline is also visible on the online edition, it is much smaller and the 'Welcome To The Future' headline does not stand out from the other headlines.
  • The online edition has more information below the headline, I assume to entice the viewer to read more of the article.  The print edition, naturally, just goes right into the story.
  • The online edition makes great use of color photography, whereas the print edition pictures are black and white.
  • The online edition is enhanced with video links to support the stories.  Obviously this is not possible in the print edition.
     Both publications are well organized and look sharp.  I noticed the logo seems somewhat stretched on the print edition, as compared to the online logo.  I wonder, however, if the logo stretch on the print edition was purposely done to look futuristic which would match the cartoon on the cover. 

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