I'm diving into mass media for Spring semester 2010 at Metropolitan State College of Denver. I'll take a critical look at as many types of mass media as I can and write about them here. This is for my JRN 1010 project.

Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Monday, April 26, 2010

Convergence Media at my favorite bar!

     I just finished writing a paper on my favorite gay bar, the Denver Wrangler-- specifically "Sweet", a monthly dance party, for my media writing class.  In doing so, I realized how convergent this bar is so I thought I would write about it a bit here in the 'ole media journal/ blog. Okay, so there are 16 screens in the bar.  Five of those screens are dedicated to 'Wrangler TV'.  I've attached a pic above for you to see.
     Anyway, Wrangler TV has everything we talked about in class....  Links to social media sites, money-generating advertisers, live real-time weather, links to the Denver Wrangler Web site, interactive photo galleries, drink specials, music features, etc.
     I did a little more research to see how my favorite bar was taking advantage of convergence media.  Turns out, they have a facebook page, twitter,  and youtube.
     I then took a look at Denver Eagle (competing bar)'s Web site.  They too use social media.
Pretty cool, huh?

Thursday, March 18, 2010

A critical look at CBS Outdoor?


     CBS Outdoor is the largest outdoor advertising company in the United States.  Because of this, I have decided to do my Media Critical Analysis on this for my Mass Media class.
     So, the next several days, leading up to the due date, I am going to start researching this huge company.  What made me think about it was a clip from the movie in class called The Persuaders.  One of the guys on the panel that they interviewed had this rant about Times Square being like Vegas.. or not knowing if he was in Vegas... something like that.  I am going to have to refer back to the movie.
     I noticed on Colorado Blvd, CBS Outdoor has a LED billboard and it is along side a hotel.  That has to be troublesome for the hotel.  It cannot be comfortable for the guests.  There are several CBS Outdoor logo'd billboards on Broadway and today when I was waiting for the bus, I saw that the bus shelter had the same signage.  
     I'll write more on this later.

Tuesday, March 2, 2010

"Birthday, today is my..". (Trying to sound like Dr. Seuss)

I was trying to figure out what to write about today when I stumbled across a Today In Celebrity Birthday's site. Apparently, Dr. Seuss was a real person.  Who knew?  Here are some interesting facts I came across:

  • Dr. Seuss, was born in 1904 on Howard Street in Springfield, Massachusetts.
  • His mother, Henrietta Seuss Geisel, often soothed her children to sleep by "chanting" rhymes remembered from her youth.
  • Ted left Springfield as a teenager to attend Dartmouth College, where he became editor-in-chief of the Jack-O-Lantern, Dartmouth's humor magazine.
  • The Saturday Evening Post and other publications published some of his early pieces, but the bulk of Ted's activity during his early career was devoted to creating advertising campaigns for Standard Oil, which he did for more than 15 years
  • The Cat in the Hat, perhaps the defining book of Ted's career, developed as part of a unique joint venture between Houghton Mifflin (Vanguard Press) and Random House. 
  • Besides the books, his works have provided the source for eleven children's television specials, a Broadway musical and a feature-length motion picture. Other major motion pictures are on the way.
  • His honors included two Academy awards, two Emmy awards, a Peabody award and the Pulitzer Prize. 
  • The Dr. Seuss National Memorial Sculpture Garden is located at the Springfield Museums, 21 Edwards Street in downtown Springfield, Massachusetts.
How does this pertain to Mass Media class?  Well, for starters, Dr. Seuss is Mass Media!  Check out all this stuff from Wikipedia

Thursday, January 28, 2010

Newbies Suck! Welcome to my first blog entry


As I was contemplating a name for my Journalism 1010 Media Journal's first entry ever, I thought about an email I received on my BlackBerry earlier today, titled, "Newbies Suck!" I didn't have the time to read the email earlier, but the title of it got my attention. Since I am new at blogging and this is my first entry, I think it works.

I'll get back to the email in a tick. First, you may be wondering how I came up with Mass Media Momento as the title for my blog. This creative expression of mine is the answer to a requirement in my mass media class to create a media journal that is to be turned in towards the end of the semester.

I was trying to name it something more clever than Mass Media Journal so I purged the word journal in a thesaurus for a similar word beginning with the letter, M. Of my choices, magazine seemed misleading and memento, to me, implied memo. Then I found a user note at the foot of the page: According to the Random House Dictionary, "Momento is considered by many to be a misspelling, but it occurs so frequently in edited writing that some regard it as a variant spelling rather than an error." In this media journal, it is my intention to capture 'the moment' which is all the mass media I can digest from now until the end of the semester.

This project, as well as this class, comes at an interesting time in my life. I've recently scaled back my Facebook use, stopped watching as much news on TV, and have spent less and less time using my BlackBerry.

Why the departure from being an active mass media consumer? After spending more than two weeks visiting family in rural northeast Washington state, glued in front of Fox News for hours on end, I grew disgusted with what I deem to be absolutely biased, not fair and balanced, news.

Facebooking* from the 'public' computer in my sister's living room provided challenge of sharing my personal space with children. Youngsters, just being kids, were a little too curious what Uncle Casey was up to. Having not been around the little monsters much over the years, I was extremely distracted by all the shouting and rough housing.

Using my BlackBerry for accessing Facebook and other media proved timely and frustrating. Reception for my personal device was hit and miss. Placing calls were too expensive on roaming. It was easier to put up with Fox News or painfully watch RFD-TV (Rural America's Most Important Network) with Dad.

Just before my vacation in Kettle Falls, Washington, I watched the movie, Zeitgeist. There appears to be three segments on youtube.com that depict contrived insight into religion, government and money. Chalked full of conspiracy theories, worst-case scenarios, gloom and doom, I left the experience questioning just about everything, not just in my life, but in the media. I started wondering what the point of my existence was and mulling over the prospects of dropping out of society and living in a cave far far far away. Thankfully, my get away to Kettle Falls snapped me out of the living in a cave idea!

I've just reviewed the "Newbies Suck!" email. It was the 70th email I've received today in my gmail account. It's contents is spam:



No one likes to say it but they really do
And you know I am right ...
Newbies suck at building websites
Newbies suck at driving traffic
Newbies suck at writing sales copy
Newbies suck at making money!
Newbies suck at so many things ...
It is no wonder that 95% of internet marketers
never make any money online.
There is so much to learn and all of the information
is not all in one place.
You have to piece it all together yourself
It could take years to learn anything like this
and it doesnt help that every month
some new flashy product is being promoted with a big price tag
promising to be the be all, end all product that will cure all
of your needs.
It is the sad truth but as a newbie in this business
you are pre-destined to fail big.
The next 1-2 years of your life will be filled with frustration,
errors and very little money.
You will spend way more than you make and on average
And you will give up 2x every week and try something new.
But it doesn't have to be this way ...
Click to find out how you can escape the newbie roller coaster

More junk. Spam, RFD-TV, Fox News, Zeitgeist: Junk? Or, is it time to embrace all areas of Mass Media? Is this not the point of my class in the first place?

As Fox News (on my muted TV) broadcasts Greta Van Susteren ridiculing President Obama's performance in last night's State of the Union Address, and the red message indicator light blinks on my BlackBerry, I guess I better jump back in!
*from urbandictionary.com: verb - To check your facebook profile, search for something on facebook or use one of its many apps.
gancho: Dude, put your iPhone away.
make: Hold on a second. I'm facebooking something.
gancho: Don't ever use that as a verb again.